The competition is being run by Unity, in partnership with NBC and Universal. Game development teams have the opportunity to pitch a new game concept based on one of five Universal-owned IPs: Back To The Future, Battlestar Galactica, Jaws, DreamWorks Voltron Legendary Defender and Turok.

The contest winner will take home $250,000 cash and a consulting contract with Universal.

Chris Heatherly, executive vice president of games and digital platforms at Universal explained part of the reason for taking this approach to the development of new games…

We’ll post updated when the contest narrows down to the six finalists and, eventually, when the winner is confirmed. Stay tuned.

“And it takes a lot of the friction out of the process for everyone - so we don’t have to do a bunch of contracts and negotiations upfront and can just focus on whether there is a compelling idea. The proof with games is in the pudding so this skips the ’talking’ stage and gets us right into the ‘show it’ stage where good developers shine the best.”